Environmental Sustainability Strategies for Smaller Companies in the Hotel Industry: Doing the Right Thing or Doing Things Right?

نویسندگان

چکیده

The connection between tourism and nature justifies the environmental concerns from agents, namely global hotel chains. This paper explores differences smaller chains their larger counterparts regarding environmentally sustainable practices. research approach is qualitative, based on analysis of 40 company websites in-depth interviews with 18 entrepreneurs executives. Results suggest that issues are, for most companies, not a response to societal challenges (‘doing right thing’), but owners’ things right’). Hotel develop sustainability practices, mainly cost-reduction purposes, accommodating demands efficiency. Notwithstanding, there are according chain’s size. Smaller companies less prone adopt practices invest in communicating them than Concerning industry, studies focus specific topics discussions. A more holistic establish deeper understanding business decisions sector scarce literature. addresses this gap by exploring strategic reasons behind ones. Managerial implications results also derived paper.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su131810380